Fundraising: Obtaining and Retaining Sponsors


Identifying Sponsors

In addition to offering financial support, corporate sponsorships help WIB align “with a brand
that people respect and recognize.” 1 Therefore, it is important first to consider the type of
sponsorship needed:
  • Monetary sponsor: Offers financial support on an annual basis.
  • In-kind sponsor: Offers a service in support of WIB
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